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Articles & Insights
Predicting User Intent from Micro Actions
Micro actions show intent with surprising accuracy, enabling real-time understanding without relying on explicit actions like sign-ups or submissions.
10 November 2025
Trust as a Design Metric
Clicks measure attention. Trust measures belief. How to spot the signals of real credibility, and design with them in mind.
5 November 2025
How Behavioural Psychology Shapes Modern Marketing
Behind every “buy now” lies a human instinct. How the smartest marketers use behavioural insight to simplify choice, build emotion and earn trust.
1 November 2025
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